What’s in a name? Naming That Shirt

What’s in a name? Naming That Shirt

Occasionally people ask how That Shirt got its name. While the name is unusual the story behind it isn’t. Years back when I first started printing t-shirts and selling quite a lot of them, I started to really think about the world in terms of t-shirts; jokes, doodles, comics, you name it. Whenever I saw something compelling, I’d always think to myself “I want that on a shirt.” Originally we named the app “That On A Shirt,” but that’s a mouthful, and it doesn’t show up well on mobile devices. So we settled on the shorter version “That Shirt.”

So there you have it. “I want that on a shirt” begat “That On A Shirt” begat “That Shirt.”

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